A lifestyle intelligence platform that turns real-world behavior into retention and revenue.
The most valuable fashion data has never been captured — Until now.
THE SOLUTION
The individual is the insight.
Maura converges wardrobe, engagement, and SKU-level data into a standardized lifestyle data asset — the missing layer between what brands produce and what customers actually wear.
GROWTH MODEL
Total revenue lift from AI
- UP TO 10%
increase in revenue driven across AI personalization
- 5.59.0 PERCENTAGE POINTS
2.5–4.5 pp from AI-powered personalization
VALUE BY OUTCOME
One data asset. Three impact areas.
Built for Merchandising, Retail, and Clienteling teams, Maura generates the insights needed to optimize product assortment, reduce returns, and deliver hyper-personalized experiences where every single customer is treated as a 'demographic of one.'
REVENUE GROWTH | MERCHANDISERS | SUSTAINABILITY | |
|---|---|---|---|
| 01Area | Clienteling & Revenue Growth | Merchandising & Assortment Intelligence | Returns, Sustainability & Product Longevity |
| 02Improves | Assisted-sale conversion, repeat purchase, AOV, retention | Better product recommendations, category gaps, cross-brand affinity, lower markdown risk | Reduced returns, better fit/context, increased re-wear, after-sales |
| 03Key Driver | Enhanced Customer Loyalty & Lifetime Value (CLV) / Increased Conversion Rates & AOV | New Revenue Stream & Customer Acquisition via Resale | Strengthened Brand Equity & UHNW Client Engagement |
| 04Conservative | +2–5% | +1–3% margin / sell-through | 2–5% returns |
INSIDE THE PLATFORM
From data to decisions.
A glimpse of the analytics brands receive — every metric tied to a revenue, margin, or retention lever.
RETENTION
Wardrobe Retention Rate
- 2.8years+0.4 YRS VS LAST SEASON
- Tops68%
- Bottoms52%
- Shoes41%
Tops and accessories are true keepers — opportunity to reposition through styling.
RETENTION
The Styling Gap
- 61%STYLING ADHERENCE
- 39%NEVER STYLED
- Shoes75%
- Bottoms45%
- Tops18%
Shoes have a 68% dormancy rate. Bought but never styled — a creative-led opportunity.
AFFINITY
Brand Pairings
- Hermès60%
- Khaite47%
- The Row38%
- Prada31%
- Bottega24%
Hermès appears in 60% of wardrobes next to your label — a clear cross-merchandising signal.
MERCHANDISING
Category Void Index
- 17%OVERALL VOID RATE
- Outerwear82%
- Accessories64%
- Shoes28%
- Bottoms19%
Outerwear and accessories are under-penetrated — opportunity to expand category share.
HOW IT WORKS
Style is not algorithmic.
B2B AI intelligence layer — system of record and system of action.
API-First Architecture
Enables secure data exchange and real-time insights, fully embeddable within brand apps, ecommerce, or in-store tools.
Modular by Design
Every feature (AI styling, wardrobe intelligence, clienteling) operates as an independent component. Brands activate only what they need.
Zero Disruption
Plugs directly into current Ecommerce, CRM, PLM/DAM, POS, and data warehouses. No need to rip-and-replace existing tools or re-architect workflows.
STYLE INTELLIGENCE
Wardrobe insights at the individual attribute level.
We don't just record inventory — Our AI generates millions of proprietary metadata tags defining how items are styled and valued in the real world.
Personal Style
Share of closet by category
Wardrobe Category
17%
overall average
Maura insight
Shoes and accessories are under-penetrated. Stylists should consider leading curation with these categories.
- Outerwear42%
- Tops24%
- Bottoms13%
- Shoes11%
- Accessories17%
Ownership
Silhouette affinity score
Preferred Silhouettes
Maura insight
Structured tailoring still dominates, but oversized is growing fast. Consider deeper buy in relaxed silhouettes for SS26.
- Relaxed53%
- Oversized41%
- Regular23%
- Slim14%
WHAT CLIENTS EXPERIENCE
Data-forward Intelligence that feels personal.
The more Maura learns, the more effortless getting dressed becomes. Wherever you are, whatever the occasion.
Smarter Purchases
Buy only what belongs.
Your advisor recommends pieces that work with what you already own — in your size, your palette, your life. Fewer returns. More intention.
Rotating Wardrobe
Wear more of what you own.
See what you actually reach for — and what's been forgotten. Maura surfaces underutilized pieces and finds new ways to style them before you buy anything new.
Multiple Residences
One wardrobe. Every home.
Whether you're in New York, Aspen, or Côte d'Azur, Maura keeps your full collection organized and accessible across every location.
Brand Collaboration
Your stylist, always one step ahead.
Work directly with your brand advisor through Maura to plan looks, approve styles, and stay effortlessly dressed — without the back-and-forth.
THE PLATFORM IN ACTION
From wardrobe capture to Merchandising Intelligence
Maura is a B2B AI-based lifestyle intelligence platform that transforms customer data signals into an intimate, human-led asset, powering the next wave of personalization and product intelligence.
Styling Intelligence
Most-loved item index
Your Staple Products
Maura insight
The Navy Tank Top and Cashmere Sweater are your most popular products. Reissue both for the next season.
| Item | Freq | Customer | Advisor |
|---|---|---|---|
 Ivory Paisley Shirt SKU 29304857 | 82% | 61% | 43% |
 Cashmere Sweater SKU 87654321 | 64% | 58% | 41% |
 Linen Cream Top SKU 98765432 | 47% | 62% | 39% |
 Ivory Trousers SKU 23456789 | 26% | 57% | 44% |
Affinity
Cross-brand pairing index
Who You're Styled With Most
Maura insight
Hermès appears in 345 looks alongside Outerwear and Tops. Brief stylists to lean into this pairing intentionally, reinforcing what clients are already doing naturally.
| Brand | In looks | Your category |
|---|---|---|
| Kiton | 76% | OuterwearTops |
| Prada | 62% | Outerwear |
| Gucci | 34% | TopsBottoms |
| Bottega Veneta | 17% | Tops |
HOW A PILOT WORKS
Curious what 30 days could reveal about your clients? Let's find out together.
- 01Connect your CRM & catalog data
- 02Invite a client cohort
- 03See wardrobe intelligence in 30 days